La pyramide de Maslow et l’écriture Web

Ça paraît évident, mais on l’oublie souvent.

That can score points with consumers in terms of credibility, but the web content must call attention to the benefits: low-light performance; bright, crisp and clear images from dusk until dawn; and toughness and easy handling. We’re now addressing the prospect’s fundamental needs, including safety and security.

Is Self-Centered Web Copy Hurting Your Websites? chez Webdesigner Depot